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Consumerism…

I’ve been watching “The Century of Self” and I love it. I put a link to part 1 at the bottom of this.

It really made me think about Consumerism… something I entirely loathe.

But can we escape it?

We’re like rats who built an emotional maze that we can’t get out of. We are getting very smart, but we are also so emotional. So we play all these logical tricks on ourselves that we believe emotionally.

I wish I could say I was logical. I am very emotional in my decision making and how I act. I know some people are better at being logical, but anyone who believes they are completely logical must be emotionally deceived.

Consumerism is based completely on emotion. There is no logical explanation for the way consumerism works. It is completely based on the idea of filling an emotional need. It’s even got the the point where individuals with big emotional needs get together with other individuals with big emotional needs and create a group of stronger emotional needs that pushes them even further. This is called “Sex and the City.”

The end was a joke.

But I heard it’s true, never saw the movie.

The question that really gets me thinking is this…why are we so emotional, and why do we cling so much to that emotion.

And why is logic in the popular world seldom recognized as a desired trait?

A consumerist society is one that appoints physical traits over genuine hard work and wisdom. And that is what we have become.

And I hate to say this but I have to blame this mostly on one of my most beloved theories, capitalism.

Capitalism pushes us to consumerism, because the capitalist wants that, it is good for them, it is a necessity for them. And the worst part of it is, the more money is spent by the consumer, the more money is pumped into researching how to teach the consumer to buy more.

The best way to solve an emotional problem is with logic. There needs to be a balance of logic and emotion through education.

We need to be able to instill an emotional desire for logic. We as a society and as a planet could be progressing at lightspeeds if we could figure out a way for the majority of people to be putting their time into forward progress.

I have been reading Malcolm Gladwell’s book, “Outliers.” Love it. Basically the gist is that it takes 10,000 hours of hard work to become an expert at something.

So we are a nation of professional consumers.

We have so much potential, and I believe we will reach it, and we have been reaching it, but not at full capacity. If this was a factory, I don’t think we would ever reach full capacity–individual decision must stay in tact. However, we are running at about 1 percent right now.

I always wonder what happened, or if I am just seeing this wrong. Shakespeare was one of the most beloved and regarded persons of his time. So I’ll use Hollywood to describe the change in thought here.

Shakespeare was brilliant.

But something happened along the way. The persons writing the plays, or in our case movies, became less regarded, and were replaced by the actor and actress.

So we have, in this little scenario, replaced knowledge with appearance, or logic with emotion.

And that is one of the key factors driving consumerism.

But maybe I am wrong and Shakespeare was only loved for his entertainment and never for his brilliance.

Either way I would rather regard the brilliant.

http://video.google.com/videoplay?docid=-678466363224520614#docid=6718420906413643126

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